ambitious initiatives

Over the course of 10 weeks, I worked with ambitious initiatives — a 501(c)(3) for purpose organization radically transforming public education and economic opportunity. Founder & CEO C. Wesley Daniel brought me onboard to create marketing and outreach content for their 2nd Annual Educate GA Summit. With an inaugural number of 300 attendees, ambitious initiatives set the intention to double the amount of attendees to 600. We met and surpassed that number with 700+ state officials, teachers, parents, students, business and community leaders gathering at the Georgia State Capitol to dive into education policy and build the future of education in Georgia. 

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While I mainly focused on creating visual messaging for regional email campaigns, I also posted original content onto their social media channels, and filmed interviews at public schools in the Metro-Atlanta area for an upcoming documentary. 

 

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numbers

  • average open rate of 54%

  • average click rate of 10%

  • ran 2 successful paid media campaigns

  • 8,400+ reach, 9%-11% conversion rate

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